Starting an online marketing effort?
Before anything else, you need to know what you plan to market. Makes sense doesn’t it. Of course, you could just grab up some so-called “get rich quick” deal you got in an email recently. Your income will be in direct proportion to the value that you produce. A “junk” income from “junk” products, or a real income from real products.
Let’s consider what you can market or sell online. You don’t need to decide now, especially since you may not realize everything that’s available. At a high level, you’ll either sell physical products or digital products.
Physical products are those that you can touch, and you’ll probably need an inventory, or at least use a drop-ship system.
Digital products are basically those created on a computer,
and there are a ton of those to choose from.
You can be successful with either type of product;
just depends on what your interest is.
- Perhaps you get satisfaction from making something like a wood carving, a baby dress, a decorative piece;
- You will need an inventory that’s stored at your location or available from a drop-ship system;
- You will need to manage shipping and insurance unless a drop-shipper takes care of that;
- You can create a nice-looking website using something like Woocommerce to handle the selling;
- You can advertise on Pinterest;
- You can set up a Facebook business along side of your personal Facebook;
- Other social media outlets are available to you; e.g., Instagram, twitter, linkedin;
- You can use Etsy to handle the advertising and selling;
- Amazon.com is another place where you could market your products;
- Online shopping malls provide a vast variety of products that you can sell;
- I’m sure there’s a few more ideas, but this covers most of them.
- We’ll have some newsletter articles in the future dealing with this side of the business.
- Digital products include ebooks, software, video tutorials, training programs, pretty much anything you can conceive of that originates on a computer;
- You can market your own digital products or you can choose to become an affiliate and market other peoples products;
- Marketing can be done utilizing email marketing, solo ads, advertising on Facebook, Pinterest, youtube, and other social media;
- Outlets like Clickbank, JVZoo, and Warrior are a great place to find products to sell as well as to list your own products;
- You won’t need to manage an inventory of physical products.
Take a look at some of the links below
to help you narrow down your product focus.
Partial list of product sources.